In today's digital marketplace, simply having a website is no longer enough to attract customers. Most people search online before visiting a local business, making local search engine optimization (Local SEO) one of the most effective digital marketing strategies for companies that serve a specific

Search behavior is changing quickly. People no longer depend only on traditional search engines like Google to find answers. Many users now turn to AI tools such as ChatGPT, Google AI Overviews, and Bing Copilot for recommendations, business research, and service discovery. This shift has created a